Do you need a Website Audit with SEO in mind?

admin Search Engine Optimization

Performing a search engine optimization audit of your web site is important for many reasons. First, you can identify problematic areas that need improvement so you can create an action plan to correct them and second, a good SEO audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition. Before getting …

Search Engine Optimization

Content and SEO: Optimization from creation to conversion

admin Search Engine Optimization

By 2019, it is predicted that content marketing will become a $300-billion industry. However, this content will have limited value unless it is actually found by the right audience, optimized to achieve maximum impact and measured in relation to business results. Ensuring your content is search-engine-friendly and optimized across the buyer’s journey is critical to the success of both content …

PPC - Pay Per Click

PPC and Audience – Their Impact

admin PPC

In this article, we’ll talk about several points: More On Advertising PPC search engine marketing is an inexpensive way to pay for your advertising budget. PPC advertising is a cost effective way of getting targeted marketing. PPC marketing is an effective way to get your website listed in search results. At the same time, pPC marketing is an effective way …

Buying SEO 2016

Buying SEO for your business in 2016

admin Search Engine Optimization

After dealing with many clients, hearing horror stories from around the web and generally seeing the poor quality campaigns and terrible customer service that some marketing ‘companies’ are putting out there, I decided write up a post about buying SEO for your business in 2016.

In the past years, there have been other similar threads with great advice for business owners on this topic, but considering the ever changing game that is ‘SEO’, this thread will focus on what to expect and what to demand in 2016 and beyond.


10 Nifty Marketing Tools You Might Not Have Heard of

admin Marketing

How much time do you waste online everyday trying to get technical stuff done, or putting out fires? Be honest. It’s a lot, isn’t it? If you’re looking for a few tools to help you out, and make your life easier, here are some that you’re not using yet. 1. AdBlock Plus Everyone hates pop-ups, except marketers. AdBlock Plus strips …


SEO and The Buyer’s Journey

admin Search Engine Optimization

ince the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time and energy trying to better understand the process. What motivates people to finally convert and make a purchase? Over the past 15 years, however, marketing has undergone a revolution. The buyer’s journey has morphed and evolved to accommodate modern digital shopping and …


Should you invest in quality copywriting?

admin Marketing

ontent marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. 25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals. …