SEO and The Buyer’s Journey

admin Search Engine Optimization

ince the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time and energy trying to better understand the process. What motivates people to finally convert and make a purchase? Over the past 15 years, however, marketing has undergone a revolution. The buyer’s journey has morphed and evolved to accommodate modern digital shopping and …

Should you invest in quality copywriting?

admin Marketing

ontent marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. 25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals. …

Are you leveraging facebook properly as a realtor?

admin Marketing

It all sounds really simple, and to be honest it actually is, but I can guarantee most of you out there are doing it all wrong. Let me guess, you are posting the exact address on the ad? You are posting directly from MLS? You are getting interactions and comments, even likes and shares but you aren’t getting leads? If that all sounds about right, I can give you a few tips that we have come to learn in the Real Estate vertical that work very well. All you have to do is change a few things about what you are currently doing and the leads will start to come in immediately!

Does your internet traffic equal sales?

admin Search Engine Optimization

Attend any SEO conference and the conversation around metrics and KPIs inevitably comes up. What should I measure? How do I calculate ROI? How do I prove my value? These are obviously good questions, and my response is always the same: money. As digital marketers, we have the ability to track our efforts through tools like analytics, and while perhaps …

Moz 2015 Search Engine Factors

admin Search Engine Optimization

Moz has now published their 2015 search ranking factors, which they claim to the largest study they’ve done yet on this topic.   The study positions the different hunt positioning elements in view of (an) asking industry specialists their contemplations on more than 90 elements and (b) utilizing relationship studies to gauge the query items and rankings. This year, Moz …

Gude to on page SEO

SEO: A detailed Guide for search engine optimzation

admin On Site Optimization

You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes.