What is branding?

admin Branding

hat is Branding? There is a current discussion in a lot of organizations between Response and Branding groups about the role of branding itself. Response marketers are very disappointed when the Brand marketers’ are creating brand rules, organized in Brand Guidelines or Brand Standards or even the documents in Brand Bible when they are just based on the aesthetics alone. …

be different


admin Branding

e bold, stand out, but don’t force it. You can always tell when someone is trying to force feed you something that you have no particular interest in. Why do some feel the need to do so? Who knows… In the end people will choose something or someone they relate to, a product or a service that moves them and …