Do you need a Website Audit with SEO in mind?

admin Search Engine Optimization

Performing a search engine optimization audit of your web site is important for many reasons. First, you can identify problematic areas that need improvement so you can create an action plan to correct them and second, a good SEO audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition. Before getting …

Content and SEO: Optimization from creation to conversion

admin Search Engine Optimization

By 2019, it is predicted that content marketing will become a $300-billion industry. However, this content will have limited value unless it is actually found by the right audience, optimized to achieve maximum impact and measured in relation to business results. Ensuring your content is search-engine-friendly and optimized across the buyer’s journey is critical to the success of both content …

Buying SEO for your business in 2016

admin Search Engine Optimization

After dealing with many clients, hearing horror stories from around the web and generally seeing the poor quality campaigns and terrible customer service that some marketing ‘companies’ are putting out there, I decided write up a post about buying SEO for your business in 2016.

In the past years, there have been other similar threads with great advice for business owners on this topic, but considering the ever changing game that is ‘SEO’, this thread will focus on what to expect and what to demand in 2016 and beyond.

SEO and The Buyer’s Journey

admin Search Engine Optimization

ince the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time and energy trying to better understand the process. What motivates people to finally convert and make a purchase? Over the past 15 years, however, marketing has undergone a revolution. The buyer’s journey has morphed and evolved to accommodate modern digital shopping and …

Does your internet traffic equal sales?

admin Search Engine Optimization

Attend any SEO conference and the conversation around metrics and KPIs inevitably comes up. What should I measure? How do I calculate ROI? How do I prove my value? These are obviously good questions, and my response is always the same: money. As digital marketers, we have the ability to track our efforts through tools like analytics, and while perhaps …

Moz 2015 Search Engine Factors

admin Search Engine Optimization

Moz has now published their 2015 search ranking factors, which they claim to the largest study they’ve done yet on this topic.   The study positions the different hunt positioning elements in view of (an) asking industry specialists their contemplations on more than 90 elements and (b) utilizing relationship studies to gauge the query items and rankings. This year, Moz …

Search Engine Optimization

What is Search Engine Optimization?

admin Search Engine Optimization

What is Search Engine Optimization? earch engine optimization is the process to get traffic from the organic, free, natural, or editorial search results on the search engines. All of the major search engines like Yahoo, Bing and Google have some main search results where the web pages and other content like local listings and videos are ranked and shown based …