Deep Keyword Research
The first thing we need to do is have an action plan, this requires very deep research and planning around the keywords you want your business and brand to be found for. The next and majorly important facet of keyword research involves knowing your competition. Highly competitive keywords will take longer for you to attain first page results. It is best to balance highly valuable keywords with less valuable. Get creative!
White Hat SEO
Keyword stuffing, which is the overuse of the keywords or phrases you want to be found for. Packing in too many keywords with very little content value is the fastest way to lose your readers and eventually be flagged for black hat tactics. Others like hidden text, or cloaking, essentially anything that tricks search engines into ranking your pages is what you should avoid. Some are very clear rules that shouldn’t be broken, other tactics are gray. It is our mission to employ all white hat tactics and ensure your legit rankings.
On Site Optimization
About one-third of organic search engine optimization involves on site SEO work. Load times, proper linking structure, valuable content and making sure all your images are relevant and add value. Other things like title tags and meta tag descriptions, your URL structure, even things as small as alt tags are very important. Questions to consider about your on site optimization, are you engaging readers or users? Are your articles informative? Are they relevant? These key factors will make off site link building much more powerful.
Off Site Optimization
Off site optimization is very important, especially link building and collecting the highest-authority inbound links. Everything counts, affiliates and vendors, social media and top directories that are legitimate. The most compelling are active business facebook accounts or twitter accounts. The very common and outdated misconception that social media is only for the younger crowd has really been put to rest.
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What Can We Do For You?Here at Split Feather Marketing are passionate about pushing your designs to the limits in terms of functionality and design. While we like to be on the cutting edge, we don’t like to over complicate things. Very often we stick to the less is more mindset. Instead of creating just another wildly mediocre design, we set out to do something different, and we think you’ll agree that we are doing just that. Allow us to introduce your business and your brand the right way. Get your quote and start branding today!
Many times a small business owner thinks they cannot compete with big brands, or they don’t have the marketing budget to do so! The results of a proper marketing campaign will surprise you. Once you take the time brand your company, pay attention to the details and take a more professional approach, your clients will notice you and seek out your services more aggressively. Make the investment in your own company’s identity and the return will be great. It all starts here!