Does anybody else remember the dial up days? You had to reaaaally want to get on the internet in those days. We now have blazing speeds at our fingertips and even our smart devices have speeds that dwarf the dial up days. So the attention span of many has become much shorter. You have to take this into account along with other factors.Although on site optimization is only a very small piece to a very large equation when you are trying to be relevant in your industry, it is arguably the most important part. You can have a great following, people pointing in your direction, thousands of likes on facebook and brand ambassadors all over the net. However, once the user gets to your site, if they have a poor experience they will simply leave. Many studies have shown the attention span of person browsing the internet is very short and if they have a better experience on another site, they will often leave yours and go visit your competitors.
In the end there is much more than just choosing keywords to be fully SEO friendly and being relevant.
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