Video Marketing is going to take over 2017

admin Marketing

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off. Video is growing to dominate your audience’s online activity: 78% of people watch videos online every week, and 55% watch …

SEO and The Buyer’s Journey

admin Search Engine Optimization

ince the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time and energy trying to better understand the process. What motivates people to finally convert and make a purchase? Over the past 15 years, however, marketing has undergone a revolution. The buyer’s journey has morphed and evolved to accommodate modern digital shopping and …

Should you invest in quality copywriting?

admin Marketing

ontent marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. 25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals. …

Gude to on page SEO

SEO: A detailed Guide for search engine optimzation

admin On Site Optimization

You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes.

IT vs Marketing the client experience

admin Marketing

or some companie, their meaning of client experience falls into a client bolster office intensely staffed to keep wait times for call focuses low. However, that is coming up short. Client encounter really remains as the one approach to make a lifecycle story for clients over all channels. Furthermore, with today’s über online client, promoting spend has adapted to outpace …

branding

What is branding?

admin Branding

hat is Branding? There is a current discussion in a lot of organizations between Response and Branding groups about the role of branding itself. Response marketers are very disappointed when the Brand marketers’ are creating brand rules, organized in Brand Guidelines or Brand Standards or even the documents in Brand Bible when they are just based on the aesthetics alone. …

Online Internet Marketing.

Online Marketing

admin Marketing

Basics of Online Marketing nline marketing has already changed intensely over the past few years. A lot of website owners went scrambling when they watched their rank slip the time Google has released their Penguin and Panda algorithm updates. But not all of the online marketers have found Google updates to be upsetting. To those online marketers who made a …